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Posted by Jason Falls on May-8-2008
Image via WikipediaThe May gathering of the Social Media Club Louisville will take place on Tuesday, May 20, from 6:30 p.m. until 8:30 p.m. at ArtSpace on the second floor at 323 West Broadway, between the Brown Hotel and Brown Theatre. The format will be a round table/group discussion about issues in social media, feedback and dialog about SMC Louisville to date and ongoing and any other relevant topics YOU bring to the table.
The format was inspired by a Social Media Breakfast Shawn Morton and I attended earlier this month in Cincinnati. With no constraints on the topic and just some general steering from Albert Maruggi, the group talked at length about several different topics and on several different levels. It was good discussion for those just starting in social media understanding and those who have been doing it a while. And don’t worry, we’ll not spend the whole time in formal discussion. There will be plenty of time for informal networking and socializing.
We are now tentatively planning on providing food and drinks at this particular event, as opposed to what was in the group email. We’ll update the blog and send another note out once we have that solidified. Until then, plan on coming fed or perhaps joining a few of us for dining afterwards somewhere nearby. The original plan was a matter of budget, not facility. You’re more than welcome to bring refreshments to the meeting.
We would like to thank the Fund for the Arts for use of ArtSpace. They have generously provided the meeting space for us. I’d anticipate a few folks from the Fund will attend, so be sure to not only thank them, but help them learn what we’re doing. Social media can be a powerful mechanism for connecting them to new audiences, young and old. And a special thanks to Heather O’Mara from Kentucky Opera for facilitating the arrangements with the Fund. She came to her first SMC Louisville event last month and immediately jumped in to help. Thanks, Heather!
For questions, feel free to email us at smclouisville — at — gmail — dot — com.

Archive for the ‘Events’ Category
May
08
Posted by Jason Falls
Image via WikipediaThe May gathering of the Social Media Club Louisville will take place on Tuesday, May 20, from 6:30 p.m. until 8:30 p.m. at ArtSpace on the second floor at 323 West Broadway, between the Brown Hotel and Brown Theatre. The format will be a round table/group discussion about issues in social media, feedback and dialog about SMC Louisville to date and ongoing and any other relevant topics YOU bring to the table.
The format was inspired by a Social Media Breakfast Shawn Morton and I attended earlier this month in Cincinnati. With no constraints on the topic and just some general steering from Albert Maruggi, the group talked at length about several different topics and on several different levels. It was good discussion for those just starting in social media understanding and those who have been doing it a while. And don’t worry, we’ll not spend the whole time in formal discussion. There will be plenty of time for informal networking and socializing.
We are now tentatively planning on providing food and drinks at this particular event, as opposed to what was in the group email. We’ll update the blog and send another note out once we have that solidified. Until then, plan on coming fed or perhaps joining a few of us for dining afterwards somewhere nearby. The original plan was a matter of budget, not facility. You’re more than welcome to bring refreshments to the meeting.
We would like to thank the Fund for the Arts for use of ArtSpace. They have generously provided the meeting space for us. I’d anticipate a few folks from the Fund will attend, so be sure to not only thank them, but help them learn what we’re doing. Social media can be a powerful mechanism for connecting them to new audiences, young and old. And a special thanks to Heather O’Mara from Kentucky Opera for facilitating the arrangements with the Fund. She came to her first SMC Louisville event last month and immediately jumped in to help. Thanks, Heather!
For questions, feel free to email us at smclouisville — at — gmail — dot — com.

Apr
17
Posted by Jason Falls
Image by @bdthomas via FlickrTuesday night’s expert blogging panel was yet another resounding success for the Social Media Club Louisville. An unofficial count of 55 people attended to hear Chris Pearson, Rob May, Michelle Jones and me share thoughts and experiences on blogging. Our co-founder, Todd Earwood, saved the day for those of you either not in attendance or in the back of the room (I promise we’re trying to find a more suitable venue for meetings).
Here are the videos, chopped up for ease and distribution of time commitment. Come back often to see them all if you can’t squeeze them all in now. And do scroll down for some great photos and links to other posts talking about our panel.
PART 1
PART 2
PART 3
PART 4
Give it up for Earwood!
Photos can be had from Ben Thomas here.
And here’s some reaction from others:
- Social Media Club Louisville: Meeting 3 Review - Roger Bauer’s recap from Zing
- SMC Louisville April ‘08 Event Recap - Smortilicious offering from Shawn Morton
- Social Media Club Louisville Videos - Scott Clark beat me to posting these … damn him.
- Where I’ve Been - From Todd Earwood (and boy, have we been wondering)
- SMC Louisville, See Me Being Dorktastic - From Michelle, who either isn’t or isn’t the only one.
Technorati Tags: smclouisville, social media club Louisville, social media, blogging, expert blogging, blogs, bloggers

Apr
03
Posted by Jason Falls
The April gathering of the Social Media Club Louisville is set for tax day, Tuesday, April 15, so file your returns early and come joint us for a panel discussion sure to inform and entertain.
“I’m Totally Blogging This!” — An expert panel discussion on blogs and blogging will be the focus of the SMC Louisville April gathering. Join us as several successful local bloggers discuss everything from content generation to link building to monetization. The gathering will be at Fox & Hound Pub & Grille, 302 Bullitt Lane (Behind Kohl’s next to Oxmoor Mall) (Google Map It), in Louisville, Tuesday, April 15, from 6:30 p.m. until 8:30 p.m.
Panelists Include:
Whether your interest is in personal, group, business or other blogs, you’ll learn best practices, successes and failures, tips and tricks and more from Louisville’s finest.
Food and drink will be on your own. The panel will begin around 7 p.m. and last 30-45 minutes. The rest of the time will be reserved for networking.
See you on Tax Day!
Mar
19
Posted by Jason Falls
What a blast we had at the March gathering of the Social Media Club Louisville. Rock Band, Wii Sports and cold beer … what else do you need? Oh yeah, there was networking, too.
We had a blast and met some new folks tonight. I’d list them all, but I think Shawn Morton will do us the honors over at Smorty71.com, so we’ll just link to him. (He fulfilled the promise. Gratuitous linkage here.) Here’s Smorty’s photo set from the event. (How do you like this Flickr plugin?)











Michelle Jones has some more images under her “smclouisville” tag.
Special Thanks to CNET for not only hosting us, but providing the food and beverage for the evening. Go there, sign up, check out all their cool content. We love CNET!
Technorati Tags: smclouisville, smc louisville, social media club, Louisville, networking, CNET
Mar
03
Posted by Jason Falls
Since our adventure into social media began with our inaugural gathering in January, I’ve continually solicited feedback both generally at meetings and via club communications and individually with folks involved that I know and trust. The one thing that continues to come up is that not enough people feel like they know everyone. So instead of programming something for March, let’s just get to know each other.The March gathering of the Social Media Club Louisville will be an evening of networking, informal content producing (I’ll interview people for our blog, my blog or even your blog if you like!), game playing and general get-to-know-you goodness. Our friends at CNET have graciously extended their gathering space as a venue, which includes Wii, X-Box and PlayStation3 set ups for the gamers in the club. We’ll have some informal dinner and snack options (suggestions are welcome) as well.
Hopefully, the fun and frolic will better enable us to connect to one another. We’ll concentrate on continued learning in April and may even use March to gather suggestions from everyone on what we want to explore next.
WHO: Champions of social media and those wishing to learn
WHAT: March Gathering of the Social Media Club Louisville
WHEN: Tuesday, March 18 (Third Tuesdays, remember?) from 7 p.m. until 9 p.m.
WHERE: CNET, 1630 Lyndon Farm Court, Louisville, Ky. (Off LaGrange Road between Whipps Mill and Hurstbourne Parkway) (Google Map It)
WHY: To network, mingle and have fun
For more information, email us at smclouisville - at - gmail.com or subscribe to the RSS feed of our blog.
Technorati Tags: smclouisville, social media club Louisville, social media, CNET
Feb
20
Posted by Jason Falls
If you ever needed a Social Media Club event that really produced payoff on the “social” part, tonight’s February gathering — and first working meeting — of the Social Media Club Louisville was it. Our room at Ramsi’s Cafe featured a bar where patrons waiting for tables ate, drank and were merry and the normal front door where folks would step in off the street right onto what amounted to our stage.
We were social, alright.
In all seriousness, Ramsi’s was a fabulous location with great food, helpful staff and the kind of atmosphere you want for a loosely-formal gathering. We learned, however, we need a quieter room with more privacy. But we also learned something else: We need more space!
No fewer than 42 folks showed up for our gathering, solidifying our belief that the market is thirsty for a conversation about social media. Several folks had to stand during the presentations and our presenters — Brian Wallace, Aaron Marshall (pictured from @bdthomas on Flickr) and Nick Huhn — had to battle the distractions of a busy restaurant and not-quite-semi-private space to share our “Selling Social Media” topic.
Still, everyone seemed to come away with valuable information, new contacts and an enthusiasm for what we are doing. Brian presented a nice overview of social media and how to sell it to clients. Aaron lead a nice discussion of selling social media to C-level folks and bosses. Nick offered some well-thought analogies for selling and explaining social media to friends, family and folks. Kudos to our trio for their insights, their leadership and, yes, their perseverance.
What can we do to top our first real meeting? (Okay, besides get rid of the Barflies and the pedestrian traffic?) March awaits and (thank you Clay) we need to know what is next on the agenda. Tell us in the comments A) Shall we do a breakfast meeting, luncheon or post-dinner gathering; B) Where you might suggest we have it and C) What is next on the topic front?
The conversation is yours.
Some Links (send me yours and we’ll add them):
Michelle Jones’s Flickr Set
Scott Clark’s Flickr Set
Ben Thomas’s Flickr Set
Kat French’s Review
Shawn Morton’s Excellent, Link-Filled Recap
Brian Wallace’s Wisdom & PowerPoint (Lots of folks asking for this after his presentation!)
Jason Brown’s Reaction & Discussion Of Black Hat Principles (Very Interesting Perspective)
Nick Huhn’s Thinking Man’s Lemonade Stand Analogy
Feb
05
Posted by Jason Falls
Selling Social Media will be the topic of discussion at the February gathering of the Social Media Club Louisville. The group will meet from 7 p.m. until 9 p.m. on Tuesday, Feb. 19, 2008 at Ramsi’s Cafe On The World at 1293 Bardstown Road (http://www.ramsiscafe.com or Google Map It!).
Three members of the group have graciously volunteered to lead our discussion, which will focus on selling social media to clients, bosses and CEOs and the public, media and more. Brian Wallace of NowSourcing.com, a full-service social media and reputation management consulting firm, will share his thoughts and expertise on pitching social media to clients. Clay Marshall, a social media specialist with Digital Business Solutions (DBS), will tackle the topic of convincing bosses and CEOs to buy in and Rick Redding of The Ville Voice (and LEO columnist) will offer his insights on selling social media through to the media, advertisers, media buyers, friends, co-workers and more.
We anticipate the three will provide great information but strongly encourage everyone to come ready to share their own experiences as well. Each will present, but then lead a discussion through the topics involving the group. There will be informal networking time prior to and following the formal discussion.
WHO: Social Media Club Louisville (Champions of Social Media and Those Wishing To Learn)
WHAT: February Gathering
WHEN: 7 p.m. until 9 p.m., Tuesday, Feb. 19, 2008
WHERE: Ramsi’s Cafe on the World, 1293 Bardstown Road, Louisville
WHY: To share, learn and grow as social media experts both individually and together
To RSVP (for a Ramsi’s head count), please email us at smclouisville — at — gmail.com. You can also join the discussions and activity on our GroupHub or Facebook group.
Technorati Tags: smclouisville, gathering, social media, selling social media
Jan
23
Posted by Jason Falls
NOTE: This is a combination post for Social Media Explorer and smclouisville.wordpress.com.
The precedent for inaugural gatherings of local Social Media Club chapters, at least from my anecdotal gatherings, is to invite a bunch of people, open the doors and see who shows up. Last night, my friend Todd Earwood and I did that in Louisville. We emailed several folks in the market we thought might be interested, started a Facebook group, posted a few blog entries talking about it and crossed our fingers.
To our delight and despite the imposing potential winter weather, 33 folks joined us at Greater Louisville, Inc., to attend the first social media gathering ever in Louisville. (Unless you count our friend Ben Thomas’s Louisville Geek Dinner, which while very cool, isn’t quite the same thing. And yes, Ben was there last night.)
Keep in mind a lot of the folks in the room (10 or so raised their hands when we asked who was there to learn and didn’t really feel like they were actively using or promoting social media programs) had no earthly idea what we would say or what we would get into. Frankly, neither did we. In addition to the 33, we have several others who couldn’t make it but want to be involved. We have 59 people on the list and I’ve only forced five of them there!
What we discovered was our suspicions were correct: Louisville has a vibrant and healthy community of digital talent thirsting to discuss, learn and share the world of social media.
A variety of topics and directions were thrown out as suggestions for what we want to learn (dare I say, “explore”) and how we’d like to do it. The popular need on everyone’s mind seemed to be just knowing who the others were and their specialties so we could perhaps develop a pool of resources from which to pull when we need web talents.
The dumb guy in the room (read: me) sent around a note pad of paper for folks to jot down contact info and specialties. Then a couple people much smarter than me (read: that’s not altogether that hard) suggested we go around the room and introduce ourselves. Despite the sometimes corny nature of that approach, it seemed to be just what everyone wanted.
The gang from CNet (yes, that CNet with main offices in the Bay area and … oh, yeah … Louisville) suggested we develop a Basecamp project management site. By the time I got home, Shawn Morton had it set up and ready to roll. (Members: We’ve turned off the auto email function due to the volume of emails you’d get if we didn’t. Subscribe to the RSS feed or just keep coming to the blog.)
WebProNews was there to cover the event. We can’t wait to see the videos as they also took the time to interview several individuals about their businesses and projects including Shawn and the Profilactic gang, Aaron Marshall from ChurchSMO and Brian Wallace of NowSourcing.com. (If they interviewed you, too, I’m sorry. Those are who I saw.) Earwood and I pimped a bit. He more so since he talked about Daily Idea while I talked about Social Media Club mostly.
WebProNews also snapped some pictures. As did Michelle Jones from Consuming Louisville, which is one of the best city interest blogs I’ve ever seen, Louisville or not. I tried to get Flickr’s tag badge based on our universal “smclouisville” tag, but it says there aren’t any with that tag, despite the fact it also shows this page, containing the 13 pictures WebProNews and Michelle tagged with it. (Come on Flickr. You’re better than that.)
I know, Photrade, I know. You were going to come, then give me hell for using Flickr and this is my penance. Everyone go check out Photrade. They’re up the road in Cincinnati and have promised to show up at a future meeting.
As you can tell, I’m excited. Several of the folks I talked to, some of which into the wee hours while staring down the barrel of a frothy lager, are as well. We have a start. Now let’s see where it takes us.
Other Postgame Posts From The Evening (If I miss any, please let me know!):
- “New Shows, Brands and Bands” A pop from Rick Redding at TheVilleVoice
- “Social Media Club Louisville A Success” Actually my Utterz posted on new digital friend tojosan’s blog, The Broad Brush, out of St. Louis.
- “Inaugural Gathering Wrap-Up; Thanks To All” My post last night before finally getting sleep.
As others roll in, we’ll refresh.
To anyone in the group, tag posts, images and videos “smclouisville” and thank you, so much, for the enthusiasm and interest.
IMAGE: The backs of everyone’s heads but a good shot of one half the room from WebProNews on Flickr.
Technorati Tags: smclouisville, Social Media Club Louisville, Social Media Club, events